Francesca Busi
Creative writer and copywriter

Master in Web Marketing and Social Media Communication at the Ninja Academy; web communication and media studies at Copy42

BIO

I am a copywriter, digital strategist and social media manager. My work is based on ideas and words. Words that attract attention, words that get found, words that get clicked.

I tell the stories of companies, professionals, and I do it so that their personality comes out. In fact, with the website, the brochure or a post on social media, words become a bridge between those who have something to tell and those who will listen.

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The thing I love most about writing is that it doesn't accept being used and then put away as if it were any other tool: it asks for care, study and exercise. It is in these moments of maintenance that writing transforms and transforms us: it allows us to explore, create worlds and then sit and observe them.

So when I finish writing for a client, I start writing for the sheer pleasure of it. And creativity with no other purpose than itself becomes the lifeblood with which I nourish my work, every day.